To enable Internet users to identify sites selling forgeries and imitations. echoes several alarming reports.

Manufacture and sell forgeries and imitations is :

  • Cheating trade mark owners and their employees by illegally deriving benefits from their work, from their investments and from their reputation,
  • Deceiving the consumers by letting them believe that they are buying an original authentic product,
  • Endangering the users when the forged products present risks (toys, cosmetics, electronic devices, medicines…)

It has now become very difficult to make the difference between authorized sites and sites selling forgeries and imitations

The counterfeiters have made a lot of progress. Only a few years ago, the sites selling forgeries and imitations were both aesthetically and technically primitive. The Internet user was then able to intuitively doubt their legitimacy. But this is no longer true. Today, several sites massively dedicated to the distribution of forgeries delude the customers from both points of view : their aesthetics and the browsing technique they propose. For proof, the many questions from Internet users who are wondering about the legitimacy of an e-commerce site before making any purchase.

All the once classical recognition criteria are no longer valid. As the offer becomes less and less legible, over the last few years there has been a tremendous increase of sellers and retailers on the Internet, both in quality and in typology (destocking, private sales, exchange platforms between customers, multi-brands…). Furthermore, perfectly legal sites (private sales, destocking…) also offer nowadays strongly discounted prices. The consumers have more and more problems appreciating the lawfulness of offers and sites.

The tools the brands have at their disposal are little adapted to counterfeiting on the Internet.

The detection is complex. Even if the sites selling forgeries and imitations come and go very quickly, their number remains very important, particularly for the famous brands. Furthermore, these sites resort to very diversified methods to approach Internet users (for example : the referencing on search engines and directories, massive e-mailings, social networks…) The addition of these factors makes the security monitoring of the sites much more difficult.

The actions carried out must be multi-directional to be effective. Judicial delays being longer that the period between the birth and disappearance of Internet sites, some technical measures can prove to be very complementary of legal actions.

Contrefaç has targeted two big aims

  • Supply a decision-making support to Internet users by helping them avoid the forgery and imitation selling sites through information sharing and the deployment of awareness-raising actions.
  • Enable the manufacturers and brand owners to identify, both quickly and efficiently, the sites susceptible of massively distributing imitations of their products through innovative computing solutions.. now offers an original operational answer and becomes an integral part of a more global strategy to fight counterfeiting by involving all concerned actors.