INTERPOL Turn Back Crime Campaign


INTERPOL Turn Back Crime campaign

On the occasion of the World Anti-Counterfeiting Day organized by UNIFAB, the 5th of June, Ms. Roraima A. Andriani, Director of Cabinet at INTERPOL, presented the Turn Back Crime campaign.


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This campaign for the general public aims at raising the consumers awareness of the impact of certain daily acts. Indeed, due to their large number and frequency, unintentional purchases on counterfeit websites tragically contribute to helping financing organized crime. Contrefaç is convinced that public awareness is one of the key drivers of the fight against counterfeiting.