Counterfeit.io is an interactive solution and a decision-making tool dedicated to the general public
Faced with an ever-increasing demand of information from Internet users, the search engine Counterfeit.io provides a smart reading grid to detect websites likely to sell counterfeit. Using Counterfeit.io, the general public is able to appreciate in real time the websites level of risk thank to a confidence level score established with an analysis algorithm.
The service is based on a pedagogical approach. Counterfeit.io aims at raising the consumers’ awareness in the fight against counterfeiting and preventing them from the risks of making a purchase on counterfeit websites. This initiative is characterized by its participative format. Indeed, after detecting a website likely to sell counterfeiting, the Internet user is invited to fill in a report form.