concept is an interactive solution and a decision-making tool dedicated to the general public


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Faced with an ever-increasing demand of information from Internet users, the search engine provides a smart reading grid to detect websites likely to sell counterfeit. Using, the general public is able to appreciate in real time the websites level of risk thank to a confidence level score established with an analysis algorithm.

The service is based on a pedagogical approach. aims at raising the consumers’ awareness in the fight against counterfeiting and preventing them from the risks of making a purchase on counterfeit websites. This initiative is characterized by its participative format. Indeed, after detecting a website likely to sell counterfeiting, the Internet user is invited to fill in a report form.